When is a traffic jam is a good thing?

    10 May 2012 9:15 AM | Mandie Crawford (Administrator)
    When it is web traffic!

    Getting traffic to your website has been a decade long quest for many small businesses.  Some pay thousands a year for SEO services hoping to raise their ranking.  But the holy grail of the page one ranking still elude many of them - simply because they do not understand how Google and other search engines really work.

    MS Web Consulting partner, Susan Valeri recently submitted the following information that will dissolve the myths surrounding web site ranking and how you can raise your ranking.  Read on!

    "On April 24, 2012 Google activated new ranking algorithm changes to take care of websites and blogs that indulge in:

    -Excessive link building with no regard for quality
    -Deceptive doorway pages
    -Lots of keyword stuffing
    -Publishing lots of meaningless content just to get traffic from search engines

    How can you take preventive measures so that you do not get penalized?

    Effective content that is transparent, relevant and content that really deserves its place in the ranking index.

    Content that rambles on, stuffed with keywords, will not be ranked well no matter how well or pricey the "optimization" is.

    Here's how to create content that Google, and other search engines, will love:

    -Use your keywords only when needed and focus on quality and value.This will avoid the search engines viewing you as spam and possible removing you from their rankings.
    -Create content that will be popular on social media so you don't have to depend on Google for all your ranking.  Again provide quality content.
    -Teach your visitors. Whether you share your own information, or get it from the internet, make it irresistable and helpful to visitors and bloggers.
    -Post on quality guest blogs and forums to help you gain new exposure and earn quality backlinks.
    -Regularly publish a newsletter: Newsletter publishing is still king and is the best way of keeping in touch with your visitors and subscribers, without relying on search engines.
    -Keep on top of your content and see how well it is working to convert your website visitors into customers.  Change it up regularly keeping the above in mind.

    For more information on how to build your list for Newsletter deliver and learn how to build a newsletter - click here

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