Are you in a bit of a rut? Like a car that's got stuck in a muddy pot hole, your business can sometimes quietly veer off course as we experience mini crisis, money issues and other administrative tasks that keep us from doing what really makes us money.
And let's face it - we all have to sell something to stay in business. Regardless of how altruistic you feel about your business, it costs money to to keep it going. Then there is always the question of how you get compensated for your efforts!
It's easy to get caught up in doing the same things each day. Many times we start our day cleaning up the messes we were unable to address the previous day and by the time we get these things done and complete that 'list', we are too frazzled to become creative! And that my friends is how we fall into the rut of doing the same old- same old and expecting different results!
(I have been told that kind of behaviour is the d
definition of insanity.)
What can you do to rev things up a little? Take a few moments to look at five different strategies you can implement that can get you out of that rut - and quickly!
When you car is stuck you need tools to pull it out. The same goes with your business. And so I call these 5 tools or strategies my "Business Tow Truck!"
- Switch it up, bundle it or repackage it.
Are you still flogging the same services and products without changing the name or at least revising the copy in your description of services? It's ok to offer the same services that make you money - but as times changes, how people see your product changes too. New research may offer statistics that show benefits of your product or service differently. Trends may show problems that have been created that your product or service now solves. Change how you word things, promote things and consider bundling several products together with a discount. Switch things up a bit so people NOTICE what it is you have to offer - or see it in a different light!
- Sell your product or service online
It is simple. If you are billing and waiting for a cheque, you are operating in the dark ages. Give people the opportunity to 'see' and learn about what you have to offer - and to order it when they are in the mood or convinced by your fabulous 'copy' to purchase it. (Use a simple and effective service like paypal to get a buy now button set up)
- Communicate with your clients
Many small business owners make the fatal mistake of waiting for clients to call them, instead of beckoning them in to purchase. If you have a destination location, something as simple a sign in the window can draw people in. If you work from home or an office - or have an online store - the best way to communicate is via an e-news or announcement email. Stay in contact with previous client, potential clients and interested people - letting them know of sales, new products or services and even trends. Keep them in the loop so they are reminded of the benefits you bring to their life.
- Give something away
Yes! And why not? Giving away a sample product or service reduces your clients risk. If you spend less time trying to convince them you have great value and instead SHOW them - your sales window widens and your time invested actually shrinks. Let them experience what you ave to offer and decide before they buy if it is of value or not!
- Ask questions - the right questions!
Do you have a list of names that is gathering dust? When was the last time you asked your clients what they needed, what they liked or what else they bought? An electronic survey can do just that! Gathering this kind of information is the best way to guide the direction of your business. If you know your clients needs - you can create products and services that solve their problems - and create more income for you! (use www.surveymonkey.com)
Each of these ideas in and of themselves are fairly easy to implement. But the result of implementing even one can rejuvenate your business - give you energy and ideas and even a boost your confidence as a business owner! Don't stay stuck in that rut, or spin your tires in the mud. Try one of these strategies.
DID YOU KNOW that Roaring Women has a system or can recommend a service that will assist you in all of the above strategies? Why not book a 15 minute call with us to discuss your needs. You can do that by booking an appointment for Free Coaching Fridays here.